ADV 208 Study Guide - Bonnier Corporation, Display Advertising, Mobile Media
20 Jan 2014
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Stage 1: developmental advertising and ibp research: understand what consumer insight means. Dialogue balloons: fill in dialogue of cartoonlike stories that have. Story construction: tell a story about people depicted in a scene or to do with a product picture. Sentence and picture completion: researcher presents consumers with part of a picture or sentence with words deleted and then asks that the stimulus be completed. Tv and recognition for print: recognition tests standard memory tests for print ads and promotions; ask you to recognize something in an ad or the ad, not recall something about it. Stage 3: results: behavioral intent what consumers they intend to do, again, study different research methods and learn the usage of different methods under various circumstances. For example, what research information can be provided by the method of thought listing , recall tests, recognition tests, starch.
