[COM 107] - Midterm Exam Guide - Comprehensive Notes for the exam (27 pages long!)
Document Summary
Reagan"s promises was that the us was overregulated, the government had too much hand in businesses. And fcc and the regulation of the broadcasting. Led to the ability of companies to buy up tv and radio stations in groups. Fear of being eaten by a bigger company. Big companies were put together using borrowed money. We are currently living in a period of cheap money. Mortgage on a house and pay 2. 5% (ish) interest to borrow it. Bonds can be selled for 1% interest. Program payments (local tv to the network; cable companies to program producers) Cable is more efficient because it makes money from subscription fees and advertising, unlike over the air. The more dependent you are on advertising, the fewer risks you can take with content. Content must appeal to broad audience and advertisers. Not interested in being associated with controversial programs.
