MKTG 2101 Final: Marketing Exam #3 Study Guide
23 Dec 2018
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3 functions of distribution channels: provide time and place utility, provide logistics or physical distribution, create efficiencies. 4 steps in distribution planning: develop distribution objectives, evaluate internal and external influences, choose distribution strategy (conv, vert, hor or selective, intensive, exclusive dist, develop distribution tactics (manage channels and logistics and channel partners) 5 functions of logistics: order processing, warehousing, transportation, materials handling, inventory control. 5 factors that motivate merchants to reinvent business: globalization, technology, demographics, economic changes, experience. 3 non-store retailing types: direct selling, b2c ecommerce, automatic vending. 4 factors that shape the future of services: technology, globalization, demographics, info. One to many (tv) or mass communication- ad, pr, sales promo. One to one (emails) or personal communication- direct marketing, personal selling, telemarketing, direct mail. 5 steps to develop the promotional plan: identify target audience, establish communication objectives, determine budget, design promotion mix, evaluate effectiveness.
