STHM 3428 Study Guide - Comprehensive Final Exam Guide - Wawa Inc., Time, New Orleans

• School: Temple University
• Department: Tourism & Hospitality Management
• Course: STHM 3428
• Professor: Ira Rosen

Document Summary

Sponsorship: an investment in cash or kind in return for access to exploitable business potential associated with an event highly publicized entity. An investment in sports, the arts, a community event, individual, venue, broadcast institution, program or cause which yields a commercial return for the sponsor. Advertising is considered a quantative (number) medium, whereas sponsorship is considered a qualities (feelings) medium. It promotes a company in association with the property. Fundraising: why, sponsorship is about one thing and one thing only, fundraising is about feeling/doing good about something, has a different purpose. History of sponsorship the era of patronage bc (cid:1679) 1600s: patronage is the support, encouragement, privilede, or financial aid that an organization or individual bestows to another. In the history of art, arts patronage refers to the support that kings, popes, and the wealthy have provided to artists such as musicians, painters, and sculptors.