MGT 300- Midterm Exam Guide - Comprehensive Notes for the exam ( 81 pages long!)
Document Summary
Customer-driven strategic marketing: marketing - creating, distributing, promoting, and pricing goods, services, and ideas to , 1. Facilitate satisfying exchange relationships with customers: 2. Inventory and transportation: storage, ensures availability of products, at the right time. In convenient locations: make sure our product is available when our customers show up, types of products. Informing workers how their performance affects their: department and corporate results, own compensation, providing appropriate and competitive compensation, adopting a participative management approach. Implementing a flexible benefits program: nonfinancial rewards, nonfinancial rewards for employees as ways to motivate. Job autonomy: prestige or recognition, task significance. Increased feedback: more relaxed dress code, discussion point recognition, recognizing outstanding performance is one approach to motivating marketing personnel. Identifying the activities to be performed: 2. Determining the time required to complete each activity: 3. Separating the activities to be performed in sequence from those to be performed simultaneously: 4. Organizing the activities in the proper order: 5.
