PY 372 Study Guide - Midterm Guide: Contact Hypothesis, Stereotype Threat, Minimal Group Paradigm
Document Summary
Yale approach to persuasion (this covers everything on who (e. g. , credibility) says what (e. g. , fear. What = message effect to whom = audience effects: the who: speaker effects. Credibility: perceived expertise: experts are believed more than non-experts, trustworthiness lack vested interest in the issue. Speaking quickly and without hesitation: attractiveness/likeability. Attractiveness can be a problem if we don"t pay attention to the product/issue and pay too much attention to the person presenting it. Sleeper effect: delayed impact of a message that occurs when we remember the message but forget who said it (the source) (cid:272)a(cid:374) (cid:271)a(cid:272)kfire (cid:449)he(cid:374) : the audience is on your side (in this case a one-sided appeal is ideal for. Primacy effect: information presented in the beginning is most persuasive recency effect: information presented at the end is most persuasive. If you are in a debate, do you want to voice your opinion first or last to an audience? it depends (key thing is the time interval)
