COM 101 Midterm: COM101 Exam 3 Study Guide: Scientific Research
4 Nov 2016
School
Department
Course
Professor
Document Summary
**experiments = uses a controlled situation in which a researcher can manipulate and measure the impact of interest. **survey research = info is obtained about individuals via standardized, indirect messages. Researcher uses questionnaires or interviews to question a number of individuals: the responses are then recorded and analyzed. Provide efficient means for researchers to obtain info from larger # of people. Content analysis = message content is measured, coded, and analyzed. Communication centric research technique to explore message content. Can be used to study any form of message (text, video, audio, internet, social media, or any similar phenomena) Network analysis = examines the structure of a social system based on patterns of comm. Examine the structure of a social system based on communication among its members: communication centric research technique. Identify and describe important characteristics of comm networks of social systems. Inconsistency: from a person to person & situation to situation.
