BMGT 301 Study Guide - Final Guide: Collaborative Filtering, Routing Protocol, 18 Months

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 301
• Professor: Wei Chen

Document Summary

Digital goods- goods that can be delivered over a digital network. Cost of producing first unit almost entire cost of product: marginal cost of 2nd unit is about zero. Costs of delivery over the internet very low. Marketing costs remain the same; pricing highly variable. Industries with digital goods are undergoing revolutionary changes (publishers, record labels, etc. ) Zara game-changing clothes giant with parent company, inditex corporation: uses a blend of technology-enabled strategy, firm does not use advertising and rarely runs sales, highly vertically integrated, most of its production process is in-house. Value chain: primary activities: directly related to production and distribution of the org"s products and services. Inbound logistics - raw material: operations - create product, outbound logistics - shipping, marketing, sales, service - selling. Chip performance per dollar doubles every 18 months. 2 services operating under netflix business model (dvd rental and then streaming) Early ipo was a downside because it revealed secrets to competitors.