BMGT 484 Study Guide - Midterm Guide: Adwords, Organic Search, Deep Web

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 484
• Professor: Harms

Document Summary

Bmgt 484 spring 2016 second exam. 50 multiple choice/true-false questions plus one short essay on nonprofits. Remarketing- helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the google display network, or as they search for terms related to your products or services on google. the luxury market online- Branding nonprofits online invisible web- part of the www that"s not indexed by the search engines. Most of us think that that search powerhouses like google and bing are like the great oracle they see everything. How you build trust online as a nonprofit. Organic search- listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising. Similar to viruses but don"t require users to launch an infected program.