COMM 201 Study Guide - Final Guide: False Light, Product Liability

• School: University of Maryland
• Department: Communication
• Course: COMM 201
• Professor: Sahar Khamis

Document Summary

This is not a comprehensive list of all the terms and concepts you need to know for the final exam. It is a list of the concepts you must know for the final exam. Types of defamation: libel vs. slander and examples of each. Invasion of privacy and the protection against it. The importance of good media relations in pr. The relationship between journalists and pr people (why is it ambivalent and two sided?) The most important requirements for good employee relations. The criteria for selecting news for internal media. Factors to consider at the global level in doing international pr. The skills needed for good financial relations people. Positive and negative implications of the internet on the field of pr. The impact of global markets on the evolving pr practitioner roles. The mot important requirements for doing good pr for radio and tv (similarities and differences) The requirements and stages of good event planning (examples)