KNES 355 Final: final_exam_review.docx

• School: University of Maryland
• Department: Kinesiology
• Course: KNES 355
• Professor: all

Document Summary

Midterm will be a 100 pt. mixed format exam, with t/f, multiple choice, short answer and essay. You will be responsible for all readings (text and elms modules) and lectures related to the following areas: Functions (e. g. , athlete representation and associated client services) a sports agent provides services to an athlete, performing functions legally authorized, with the agent engaging in business transactions on the athlete"s behalf. 1. ticket sales (tickets control every other revenue streams) Be able to demonstrate an understanding of (sponsorship and ticket) sales and marketing strategies used by professional sports teams (e. g. , aberdeen ironbirds): this also includes readings on concessions, hawaiian night. Demonstrate understanding of different areas of pr in pro and college organizations. Usually only directory and assistant (plus interns) with pro team or small colleges. Larger staff necessary at major college level given number of teams competing.