MGT 401 Study Guide - Final Guide: 3D Printing, Orthopedic Surgery, Medical Device
7 May 2015
School
Department
Course
Professor
Document Summary
As a side effect of the congress passing the affordable care act in 2010 to increase the accessibility of healthcare, the 2. 3% medical device tax puts pressure on the medical devices industry to neutralize the rising costs. Even though there is a rise in demands thanks to the new healthcare customers, competition within the industry is also growing. Thus, formprint needs to create a strategic plan to ensure its future profitability and market share. As a result, the company decides to expand its market share in lower-priced orthopedics 3d printer, with. Ortho500, since the dental and auditory market has become saturated. To complete this strategic plan, formprint should utilize both the isr and the internal sales team" knowledge and experience. Formprint"s strategy to increase the depth of its orthopedic line of product leads the company to target a relatively untapped market of outpatient orthopedic physician who look for lower-priced 3d exoskeletal printers (occupies 20% of formprint"s ortho sales).
