STC 201 Study Guide - Midterm Guide: Crisis Management, Deontological Ethics, Moral Relativism

• School: University of Miami
• Department: Strategic Communication
• Course: STC 201
• Professor: Weiting Tao

Document Summary

Exam 1 study guide: outline the various types of communication roles: communication managers vs. technicians. Page 12 from smith (2013) textbook to answer this question. You will not find direct answers from the textbook. So, also do some research of your own and summarize your own answer. Integrated communication = this blending of communication functions within an organization deigned to make all aspects of communication work together toward common goals, increasing impact at minimal cost: disadvatanges: The org. anticipates emerging issues and responds to them before its loss of control: environmental scanning & benchmarking-best practices, list the various steps in an issues management program. Implement plan, giving as much energy and resources as needed: evaluate effectiveness of the response, during implementation and when program is completed, differentiate among the three concepts: issue management, crisis management/communication, and risk management. Issues management = a process of monitoring, evaluating and resolving issues.