BNAD 303- Final Exam Guide - Comprehensive Notes for the exam ( 24 pages long!)
28 Mar 2018
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Document Summary
Stages in new-product development: know inside & out. Many companies employ teams of psychologists, anthropologists, and other social scientists to carry out motivation research: perception, learning, beliefs and attitudes, buyer. Bases for segmentation: identify and describe: segmentation: divide the total market into smaller segments. Identify and understand key customer segments: reach customers more efficiently by tailoring market offerings and messages to customers" specific needs, segmentation systems help marketers segment people and locations into marketable groups of like-minded consumers. Product life cycle: know the stages and study the overview of each stage in the text. Know what each level of a product or service consists of (core, augmented, etc. ) Marketers must figure out what is in the buyer"s black box. The whats, wheres, and whens of consumer buying behavior can be measured, but it"s difficult to figure out the whys of buying behavior.
