RCSC 320 Study Guide - Midterm Guide: Mtv Mandarin, The Andy Dick Show, Mtv Cribs

• School: University of Arizona
• Department: Retailing & Consumer Science
• Course: RCSC 320
• Professor: Roger Kramer

Document Summary

Started as a joint venture between warner communications and warner amex. Have dj"s transmit on television and call them vj"s. Build a brand and a channel that happend to use video clips as a building block as opposed to being a delivery system for videos. Mtv launched with 250 videos in its first library. The first video played was video killed the radio star . Steve casey: came of with the name mtv. Patti rogoff: came up with the logo. Tom freston: current ceo and chairman of mtv. Alan hunter, mark goodman, and martha: the original vj"s. Mick jagger: first star signed by mtv. Midnight 8/2/1981 mtv airs for the first time. 1982 the i want my mtv campaign is launched to increase awareness. 1984 mtv created vh1 to counter turner broadcast. 1984 received the presidential award from the national association of record manufacturers. 1985 viacom buys mtv for million. 1999 mtv launches as a global brand.