MKTG 1001 Final: Study Guide Final Exam FALL16
Document Summary
Product- product lines (width/length) types of products (convenience/shopping/specialty) Chapter 10-marketing channels- distribution/channels/place/supply chain management (production to consumer) Logistics -types of transportation (air, rail, truck, pipeline, water, internet, intermodal) Product-line based (specialty stores, department stores, c-store, supermarket, superstore, category killer) Relative-price based (discount, off-price retailers, factory outlets, warehouse clubs) Retail convergence, non-store retailing (internet, catalog, kiosks, hsn), pop-up stores. Chapter 12-promotion-how a company communicates about product offerings. Imc- (adv, p. r. , personal selling, sales promotions, digital) Execution style (slice of life, lifestyle, fantasy, personality symbol, celebrity endorser, scientific evidence, technical expertise, testimonial) Public relations-news stories, sponsorships non-paid 3rd party source-considered to be the most credible form of promotion. Personal selling-b2b sales process, (prospecting, planning the sales call, making the sales call, presenting the product, handling objections, gaining commitment, negotiating, closing, servicing) Samples, coupons, price packs, premiums, adv. specialties, patronage rewards, p-o-p, contests.
