J 314 Study Guide - Midterm Guide: Conflict Resource, Unconscious Mind, Counterhegemony
23 Oct 2017
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Document Summary
Media studies: all the different forms of mass communication. Four main types of interest: media language, representation, audience. Language: provides a clear message and meaning to the audience. Such codes have a denotation and a connotation. Representation: how the media creates reality in their products, like with color and typography. Institution: what they chose to be make, and how they represent the world. Studying the audience shows why the media is the way it is. Often thought of in terms of economic and political power. Counter- hegemony: ideological resistance and appropriation frequently involve reinventing institutional messages for purposes that differ greatly from their creators intentions. Prosumer: a person who consumes and produces media. Mediasphere: the collective ecology of the world"s media, including newspapers, journals, television, radio, books, novels, advertising, press releases, publicity and the blogosphere; any and all media both broadcast and published. Media affect: what we do with the media. Media effect: what the media does to us.
