J 350 Study Guide - Midterm Guide: Scale-Invariant Feature Transform, Peer Pressure

• School: University of Oregon
• Department: Journalism
• Course: J 350
• Professor: Professor Chandler

Document Summary

Public opinion: public opinion: opinions on controversial issues that one can express in public without isolating oneself. Public opinion is the sum of individuals opinions on an issue affecting those individuals . Opinion leaders: people who are knowledgeable and articulate about specific issues. Formal opinion leaders: have positions such as elected officials, presidents of companies, heads of membership groups, journalists often ask them for statements when a specific issue relates to their areas of responsibility or concern, also called power leaders . Framing: related to journalists and how they selected certain facts, themes, treatments, and even words to frame a story. Persuasion is used to: change or neutralize hostile opinions, crystallize latent opinions and positive attitudes, conserve favorable opinions, persuasive communication is the dominant view of pr. Factors in persuasive communication: audience analysis, knowledge of audience characteristics such as beliefs, attitudes, concerns, and lifestyles. Source credibility: ethos, based on 3 factors: expertise, sincerity, and charisma.