COMM 3313 Midterm: Exam 1 Study Guide
6 Nov 2016
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C o m m & p u b l i c h e a l t h e x a m 1. Danger control: this is the wanted response, when the audience takes action to control the danger or minimize the threat of the health problem. Fear control: when the individual works to minimize or alleviate the fear aroused by the health message. This is not the response you want; the health problem is ignored and the fear is addressed. Susceptibility: the likelihood of the health issue actually harming the person. (ex. If someone doesn"t drink, a drinking and driving psa will be of no effect) Severity: the danger level of the health issue to the person. Response efficacy: the belief that the recommended action will bring about the desired result or it will stop the threat. If response efficacy is low, people will not take the threat seriously.
