PSY 283 Study Guide - Midterm Guide: Ingroups And Outgroups, Caffeine, Continuous Positive Airway Pressure

• School: University of Rochester
• Department: Psychology
• Course: PSY 283
• Professor: Estrada

Document Summary

Exam 2 study guide (chapters 4, 5, 7, 8, 13) Made up of a combination of affective, behavioral, and cognitive reactions to an object. Behavioral: based on actions toward object (weakest) Cognitive: based on beliefs about the properties of an object. Attitudes can be based on any one of the above, or more than one (can be all three) Yale attitude change approach: study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. Basic model can be described as who said what to whom : the source of the communication, the nature of the communication, and the nature of the audience. Many factors affect each of these components. Affecting the source: credibility (competence, expertise, trustworthiness), likeability (attractiveness, personality attributes, in-group) Halo effect: we see attractive people as good people. When source is more similar to the audience, the message is more persuasive.