MKT 300 Study Guide - Rights, Cause Marketing, Marketing Mix
Document Summary
*included on exam terms on lecture slides and on this study guide, examples of these terms, in-class examples, information from lectures, information from videos & clips, any other information included on lecture slides, information from text. Marketing concept evolution, all eras and all concepts here. What can be marketed? consumer goods & services, business goods & services, etc. Marketing plan, mass market, market segment, market position, marketing mix. New era of marketing, social profit, ethics, code of ethics. Mis and components internal data, marketing intelligence, marketing research, acquired databases (types) Marketing research tools and techniques all types discussed in class, examples.
