DES 40B Study Guide - Comprehensive Final Exam Guide - Machine Age, Fordism, Consumerism
Document Summary
Intention of the book"s maker was to slow down progress and innovation: william morris believed that design should unify designer, maker, and consumer, arts and crafts as the pioneer maker movement . International design movement flourished from the 1860s: arrived to usa in 1901, apple started out as an arts and craft company. Inspiration of nature: patterns inspired by flora and fauna, believes it is a source of truth in the world, as opposed to the growth of the artificial world , 3. Honesty, authenticity: emphasizes the qualities of how the book has been made, handmade paper, traditional inks, deep printing, tactile, works with quality of materials itself, 4. Cohesion of composition: spacing, relationship of black print to white ground. Architectural double page spread: sense of all elements combines into a grander whole: graphic design and printing at morris"s kelmscott press, kelmscott press was the most famous of the private presses of arts and craft.
