ADV 3008 Study Guide - Spring 2019, Comprehensive Midterm Notes - Telemarketing, Public Service Announcement, Public Relations
Document Summary
What is advertising? non-personal form of promotion delivered through selected media outlets newspapers, magazines, outdoor advertising, radio, personal mobile devices. Ucf, we have a problem mass approach may expose many to the message who are not in the marketers target market mass approach is a waste of money. Worldwide spending on advertising - exceeds billion has created thousands of companies has created millions of jobs. One size ts all? some companies may do a little bit of advertising small scale or occasional advertising if marketing is needed to create consumer interest, consistent advertising is needed. Making it happen delivering effective advertising = good decision making larger companies manage some ad activities more likely to rely on advertising agencies. Adv 3008 - class 3 lecture - tuesday, january 15. Me in a nutshell assignment (due: january 22,2019. All visual representation of who you are what"s important to you your values only word -> name.
