FILM TV 106A Study Guide - Final Guide: Motion Picture Production Code, Jack Valenti, New Hollywood
29 Nov 2016
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Compare / contrast the big 5 / little 3 business structures: main difference: the big 5 are fully, vertically integrated meaning they handle production, distribution, and exhibition while the little 3 are not. Artists was established as a distribution-only company through which artists could distribute movies that they had produced on their own. This allowed for a greater sense of creative freedom, as well as proper payment. Meanwhile, a company like paramount would produce and distribute its own films, and block-book theaters to ensure that their theater chains constantly exhibited paramount films. This division of companies was known as divestiture. Decline in spectatorship: 1947: network television becomes the dominant form of mass entertainment. Draws audiences away from theaters because families can enjoy programs from the comfort of their homes. In addition, there was a baby boom following ww2, so now more than ever, families sought to stay at home with their children.
