MKTG 3208 Study Guide - Dental Floss, Connation, Elaboration Likelihood Model
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Review questions: marketers want consumers to view ads and have support arguments as thoughts. 127: consumers who generate counterarguments and source derogations will have strong favorable attitudes toward an offering. Page: resistance to change. persuasiveness. confidence. depth. accessibility of information. function. resistance to change. accessibility. favorability. motivation: filene"s attitude toward using dental floss was hard to change. Despite teachers" and doctors" advice, she always believed that using dental floss was unnecessary. On the other hand, she changed her high-sugar diet as soon as the doctor told her to do so. These two attitudes vary in their: no matter what the evidence showed, robert would not change his attitudes toward his favorite brand of toilet paper. This is an example of attitude: two dimensions along which attitude formation and change can vary are whether they are based on affect or cognition and the. Review questions a. b. c. d. e. c.
