NUSC 1165 Study Guide - Final Guide: Jelly Bean, Pungency, Somatosensory System
16 Dec 2018
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Document Summary
84% of consumers say taste is a top (4-5 of 5) driver of purchases. Taste is really the sense of smell (major component of food flavor) Smell through the nose but also smell through the mouth. True taste is a complex sensation of multiple things. You smell through both nose and mouth. 5 taste buds: sweet, sour, bitter, salty, umami. Smelling through the mouth is an active process to pump volatiles from mouth -> olfactory sensors. Orthonasally: sniffing to perceive the full aroma of food. Retronasally: chewing and mouth movements to release olfactory flavors. Savor the flavor of foods and beverages. Weight management - focus on oral sensations. Savor flavor: eat slowly, sensory (smell through the mouth), chew more. Some weight management programs teach individuals to focus on oral sensations to reduce overconsumption, taking time to savor the flavor. We need to adhere to ethical principles of giving people choice. These things drive what we"ve been studying.
