COMM 1 Study Guide - Final Guide: Chronemics, Proxemics, Individuation
Document Summary
Let"s focus now on how this works for persuasion. Using comm to change people"s attitudes or behaviors . Life insurance, rehab centers (b) most effective when audience sees: (i) (ii) (iii) Understanding your audience: demographics, sex, race, age, income, etc, psychographics , lifestyles, interests, needs, goals, values, requires more research to find this out. Elders contribute most (2) newbie beekeeper thinking they know it all . 3. 7. 17: organizational communication, what it includes, people organized into a formal hierarchy, pursuance of multiple goals, gets complicated when all these goals start overlapping and interfering with each other, complex communication networks, ex. Fcc evaluates before issuing fines ($) to station (e) raising eyebrows at the media industry (i) hearings, threats of regulation, media shaming. Low mental effort (iii) (a) base human desires. Sex, violence, sensationalism (i) (iv) however, selectivity and media diversity now challenge this viewpoint (b) competing viewpoint (i) competition for audiences can lead both to.
