BUAD301 Study Guide - Midterm Guide: Market Segmentation, Brainstorming, Customer Relationship Management
6 Sep 2016
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How marketing effects society and vice versa: an effective macro-marketing system delivers the goods the goods and services that people want and need, in the right time, and place, and at the right price, micro-macro dilemma e. i. Group needs (macro) (dilemma) individual needs(micro: separation of producer and consumer, universal functions of marketing g. i. Gets rid of separation between producers and consumers g. ii. 5. see question 4: characteristics of what does the marketing concept mean, marketing concept: organization aims all of its efforts at satisfying its customers at a profit a. i. Getting a product from point to b (logistics: promotion (4 parts) c. i. Easiest of the 4 p"s to change d. ii. Consumers don"t like when price fluxuates: see question 9, characteristics of the marketing plan and how it is a guide to implementation and control, marketing plan: a. i. What marketing will be offered to whom (who is the target market) and for how long a. ii.
