BUAD302- Midterm Exam Guide - Comprehensive Notes for the exam ( 33 pages long!)

• School: University of Delaware
• Department: Business Administration
• Course: BUAD302
• Professor: Yi- Lin Tsai

Document Summary

08 recession not worse than the 80s but higher unemployment rate among college graduates. Example of simpson"s paradox- a common but misleading statistical phenomenon rooted in the. Meanwhile, the share of high-school dropouts has shrunk to roughly 10% of the work force, from nearly 20% in 1983. Market research - applying marketing research to a specific geographical area. Monitoring marketing performance- tracking research that monitors how well products are performing in the marketplace analysis. Promotion research - determining most effective communications message to use in a campaign. Retailing research - trade area analysis, store image/perception, in-store traffic patterns and location. Frugging- claiming a survey is for research purposes but asking for sale of donation. Positioning research - how consumers view similarities and dissimilarities among product attributes for a. Market research draws heavily on the social sciences for method and theory set of competitors. Scale points - use numbers to show intensity of like/dislike toward a product.