[COMM245] - Final Exam Guide - Comprehensive Notes for the exam (76 pages long!)

• School: University of Delaware
• Department: Communication
• Course: COMM245
• Professor: Shupard

Document Summary

The audience: everybody; mostly family programming, large, diverse, and anonymous to the source. What has changed: media has fragmented to provide entertainment for every demographic, this fragmentation makes advertising easier. Mass communication is unique: follows a process of mass production, has the potential to reach millions of people at one time, causes industrial companies to work together. Messages: verbal or non-verbal, verbal/vocal messages. Messages that are spoken: verbal/non-vocal messages. Nonverbal messages compliment verbal messages: replace. Saying one thing while body language and tone says the opposite. Verbal communication is intelligent and has tangible content. Nonverbal messages are found in greater quantity than verbal messages. Mehrabian discovered that 93% of communication is nonverbal. Six expressions are easily recognized by people from all cultures: anger, happiness, sadness, shock, disgust, fear. Interpersonal: is either mediated or face to face, is the basis of human attraction. Isolation and/or anxiety (gravitating towards those who help you survive: uncertainty reduction theory.