COMM245 Study Guide - Midterm Guide: Conspicuous Consumption, Cognitive Miser, Apple Watch

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Example of ruining face student talking to a teacher as another student. Student loses face as well as teacher, teacher feels bad that he is thought of as an equal instead of an authoritative figure, student loses face in the eyes of the teacher. P 78 quote metaphors hides and highlights the way we talk about argument. Argument is war if you think about it this way, you are going to approach an argument as only winning or losing. If you approach it the real way, it could mean a debate. If you communicate without metaphors, you are losing a common ground that we have with others of being able to know what they mean. Forces you into a mindset that youre battling someone and that youll either win or lose. Constricts you from seeing it in different ways. Natural metaphor something that we accept as it is just how it is.

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