FASH420 Study Guide - Midterm Guide: Lilly Pulitzer, Wearable Technology, Baby Boomers

• School: University of Delaware
• Department: Fashion and Apparel Studies
• Course: FASH420
• Professor: Shaffer Brenda

Document Summary

Analyzing markets: mass market (target, walmart) vs. niche market (victoria"s secret, Lulu lemon, grassroots: target"s intra type competition is walmart, they have had design collaborations with lilly pulitzer, isaac. Metrohey etc: upscale positioning, market segmentations, target market, positioning. Metrics: demographics measurable attributes, teens, women, men, ethnic groups, income, psychographics. Consumer assessment: available research market research companies, focus groups, data mining of current customers. Sources: resident buying offices, largest doneger, new vendors, trend reports, allows smaller retailers to compete with larger ones, information exchange, smaller retailer gains importance, reduce risks, private labels, independent vendors, jump design group. Pantone-2016: in the past, as temperatures drop, consumers have typically retreated into darker shades of blacks and navies, but in our globally connected world, this is no longer the case, said laurie. Pressman, vice president of the pantone color institute. Forecasters: pantone, promostyl, fashion forecast services, wgsn. Customer resources: magazines (cosmo, marie claire, vogue, movies.