POSC340 Study Guide - Final Guide: Kaleidoscope, Jacksonian Democracy, Political Action Committee

• School: University of Delaware
• Department: Political Science
• Course: POSC340
• Professor: Hoffman Lindsay

Document Summary

Modern campaigns unprecedented: professionalization of the campaign (raising funds/book keeping, era of the party boss controlled campaign finances and candidates, negative campaign was the norm short of substance. War is politics with blood, politics is war without blood(cid:499) Campaigns socialize us into political culture, tell us who we are, set our priorities and set up a basis for social interaction; shape public opinion. Technology (broadcast, transactions get people registered to. Advertising vote/volunteer, communicate to and from the campaign and have supporters communicate with each other) Campaigns are focused on candidates, not parties. Campaigns legitimize democracy and our leaders, uniting voter and candidates in displays of (cid:498)civic piety and rituals of national review(cid:499) Old: parties get out the vote using voter data and registration lists (encourages partisan voting by identifying all party candidates), direct mail, radio ads, id calls, canvassing. New: microtargeting (voters = consumers), saturation (multiple sources at multiple times), voter clusters (soccer moms or students), gotv assumed by campaigns.