ADV 3008- Midterm Exam Guide - Comprehensive Notes for the exam ( 17 pages long!)
5 Oct 2017
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Insurance commercials (flo, lizard, mayhem: hillary, trump, competitive products, mediated: ads are brought to you through technology, personal selling is direct. Integrated marketing communications (imc: top rated tv shows have diminished over time- from 62 to in the teens. 8/29/17: ad industry: 120 years, origins, excess production, wealth, population, capitalism, free (ad supported) media, gutenberg- movable type, 1440s, radio- 1920s, tv- 1950s, cable- 1980s. Brief history of us advertising: albert lasker and claude hopkins (1920&30s, scientific advertising, 1930s-40s, great depression, 1950s, us superpower, coke, 1960s, golden era of advertising, david ogleby, william burnbach. Criticisms of advertising: advertising is deceptive, creates confusion, lies, advertising distorts our values, advertising invades our public spaces, advertising creates or reinforces stereotypes, advertising is offensive, advertising victimizes at risk populations, advertising in perspective. Effect on our values: sexuality, beauty standards, materialism. Summary and analysis: con-advertising, some ads are offensive.
