ADPR 3100 Study Guide - Final Guide: Media Planning, Mimesis, Material Witness

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3100
• Professor: Hamilton, James

Document Summary

Suggested camera shots and transitions (if crucial) Showing real information about a product or service (realistic) People"s hopes and intentions about a product or service (non-realistic) Zoetrope: (multiple slides of birds show birds flying when spinning- your brain fills in the gaps) Images and sequences able to be manipulated (amazed people) Stop the filming, change the scene, and start filming again. Make things seem like they are appearing or disappearing. Shoots a scene, rewind the film, cover part of lens with black cloth, shoot second scene on same film. Combines 2 scenes together on same film. More control over location (moon, space, etc. Lay second on top of first and photograph. Lay next piece on same background, etc. Multi-plane camera- foreground moves quicker than the background=depth. Change content of filmed real action (photoshop) Not a whole army of people working on it (a whole lot cheaper) Wholly cgi, or combined with real footage. Steadily turn one thing into another thing.