ADPR 3100H Midterm: Introduction to Advertising Exam 1 Notes (ADPR 3100)

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3100H
• Professor: All

Document Summary

Over billion invested in us advertising last year: that"s over ,355 per household. We see over 113 ads each day. By the time we turn 16, we have seen over 350,000 commercials (2 solid years) Al lasker: salesmanship in print driven by a reason why . Shelly lazarus (ogilvy & mather ceo): we"re in the brand transformation business. Americans ranked public service professions highest in honesty and ethics: advertising was seen as untrustworthy. (blue ribbon loser) Advertising: is a message paid for by an identified sponsor and usually delivered through some medium of mass communication: characteristics of advertising: Marketing consists of the 4 p"s, called the marketing mix . Marketing communication: product, price, place, promotion (communication) The promotion/communication component of the marketing mix is further divided into 4 areas: advertising, public relations, sales promotion, personal selling. Advertising is a message paid for by an identified sponsor and usually delivered through some medium of mass communication.