ADPR 3110 Midterm: ADPR 3110
2 Mar 2017
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Document Summary
People are not so much into words anymore. People are becoming less reliant on words key: If you"re going to use words, use the fewest best words you can. 1 word to unlimited amount of words. Capture attention: cleaver and fun, stopping audience in its tracks to pay notice to what they are seeing, standing out from clutter and noise . Select audience with headlines: some headlines don"t mean anything to some people, make the people that you want to make aware of your message, aware of it. Body copy-longer material that comes behind the headline. Obvious from the boldness and largeness of headline letters that they are the first thing you will see on the page. Lure people into the body copy-done through headline. Throw something out there they want to follow: make it clear the answer to the question or statement will come later in the ad. Headlines are a great way to make emotional connections with consumers.
