COMM 101 Study Guide - Final Guide: Ender Wiggin, Wolfowitz Doctrine, Commodity Fetishism
Document Summary
News pr and propaganda: greatest story ever sold. Bush used array of pr and propaganda tech. "s. Know the players and scandals/controversies: hijacking catastrophe. Advertising: product placement, advertorials in magazines, types of approaches in ads. Commodity fetishism: values and attitudes of advertisers (vals?) Impose their values and standards on society. Urged to have a need for perfection: merchants of cool. Way in which cool hunters identify future trends and try to advertise to. Looks at how gender roles are explored, then how gender stereotypes are reinforced. How advertising has/has not changes since the 1980"s. Media and identity (gender and race: how the news media can have influence on social movements. Women"s movement: gender as a social construction, hegemonic masculinity. Multiple movie clips: music videos and beyond beats and rhymes, symbolic annihilation, racial stereotypes, media system can be progressive and regressive at the same time. Stereotypes and actions towards blacks while supporting their music: beyond beats and rhymes.
