COMM 101 Study Guide - Midterm Guide: The New York Times, Kpfa, Ethnocentrism

• School: U of M
• Department: Communication Studies
• Course: COMM 101
• Professor: Shazia Iftkhar

Document Summary

Definitions of culture, mass media and mass communication. Culture - the symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values; a process that delivers the values of a society through products or other meaning-making forms. Mass media the cultural industries the channels of communication that produce and distribute songs, novels, news, movies, online computer services, and other cultural products to a large number of people. Mass communication the process of designing and delivering cultural messages and stories to diverse audiences through media channels as old as the book and as new as the internet. Importance of the printing press johannes guttenberg"s invention that allowed mass production of texts and drastically increased the literacy and availability of information for lower social classes. No longer hand copied, information was produced quickly and at a cheaper cost. Media convergence technological merging of media content across various platforms.