COMM 122 Study Guide - Midterm Guide: Perez Hilton, Adam Lambert, Institutional Racism

• School: U of M
• Department: Communication Studies
• Course: COMM 122
• Professor: Jimmy Draper

Document Summary

Cm/cs is a framework to make sense of how power operates through media. Components of the framework include: sites of analysis (today"s circuit of media study, tenets underlying the approach (wed jan 11, theories (unit 3, methods (units 4,5,6) Power refers to the consequences of media on social structures (consider in terms of inequality: power to promote certain views of the world, allows certain voices to be heard and neglect other voices. Assessing how media work, in often very subtle ways, in relation to structures of power: pull media apart to understand the message of that text. Books you read, media you expose yourself to are all culture. 4 sites of analysis: text (cultural artifact, production (industry, reception (audiences, socio-historical context (when, where) Ideologies: ideas, values about how world should operate. People"s meaning-making and interpretive activities and consumption practices. Understand how people interpret media and integrate it into their lives: polysemy: one text has many possible meanings.