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Document Summary

Irrationality released in crowd: guided by animal spirits", mob mentality, only so irrational when people act as a group. Individual consumers rational (in private life: have stable desires, will of people outcome of politics, produced through manipulation. Incorporates crowd psychology: writes responding to lippman. Definition of classical model (18th century: realizing the common good, decide issues through electing officials, arriving at political decisions. Views on human nature (another critique of classical model: based on crowd psychology. Individuals are rational, succumb to criminal propensities and animal spirits in crowds: consumers are swayed by ads but not completely controlled by them if we have stable desires, won"t buy shoes if i don"t need them. Individual consumers should model the political citizen: assumed the citizen has basic level of intelligence and can sort good facts from misleading impressions. Definition of democracy (18th century: realizing the common good, decide issues through electing officials, arriving at political decisions.

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