INTL-BUS-3780 Study Guide - Final Guide: Iso 9000, Jel Classification Codes, Countervailing Duties
Document Summary
Diffusion of innovation when you have a new product that you are trying to put on the market you want that new product to be bought and accepted really quickly. Complexity - if product is easy/simple to use it will diffuse a lot faster. Observability - when you see (observe) people using something successfully you are much more likely to use it yourself. How to find a good distributor: may find you! If they think that you will make money, they will ask to distribute for you! ; not always looked at very favorably by marketers: us dept of commerce***best place to go bc they have so many resources (special programs) o o o o. Trade fairs another great place to go to too. What stores do they like to shop in: multinational banks investigate the reliability of distributors. Shipping and insurance: more stages in distribution o o. Cost containment strategies how to keep prices down: manufacturing.
