[JOMC 101] - Midterm Exam Guide - Comprehensive Notes for the exam (44 pages long!)
7 Feb 2017
School
Department
Course
Professor
Document Summary
Snl video presidential debate #2 town hall. Humor is different for everyone: as a result, you have to be careful. Max shoes advertisement: foot hole in shoe = model"s jaw drop, not necessarily laugh out loud funny, but it"s clever. Comedy digs deep into a subject where the audience can see themselves. To make this work, branding requires alignment with both the audience and the subject. Butter country crock example: didn"t show faces, but showed hands. More cynical advertising titanic spoof from utopolis reality. Tide to-go ad coffee stain on shirt during interview: connected. A joke occurs at the intersection of two ideas. Emotional truths and human connections build the story. Energizer batteries ad never let their toys die . What kids would start doing if the batteries in their toys died: unexpected. Comedy often connects ideas that are wildly opposite. Brands must find a way to do that and not lose the brand message.
