MEJO 137 Study Guide - Comprehensive Final Exam Guide - Public Relations, Mass Media, Squeeze (Band)
Document Summary
Branding: the elevator pitch, really good branding is that they don"t really need to talk about their products, nike, every image, oral or audio image, associated with brand is stored in brain. August, 27, 2018: agencies: do creative work and developmental stuff, sometimes they create the actually products for the company, client basis. Involves written and interpersonal communication, research, negotiation, creativity, logistics, facilitation, and problem solving skills. Global scope: a lot of countries are increasing their budgets for pr and their schools are expanding to teach the career, us dominates in this section. The components of public relations: counseling, research, media relations, publicity, employee/member relations, community relations, public affairs, government affairs. Industry relations: development relations, development/fund-raising, multicultural relations/workplace diversity, special events, marketing communications. Develop: new prospects for new markets: 2. Stretch: organization"s advertising and promotional dollars: 6. Establish: corporation as authoritative source of info: 8. Help: sell minor products that don"t have large ad budgets.
