ECN 202 Study Guide - Final Guide: Demand Curve, Profit Margin, Marginal Cost

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8 Jan 2019
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Chapter 7: sections 7. 1 7. 6; key concepts: Price determination by firms: demand curves vs. isoprofit lines. A customer will be willing to buy something if the price is less than or equal to his or her willingness to pay (wtp) If p is lower, there are a larger number of consumers willing to buy, so the demand is higher. T he shape of the isoprofit curves will depend on the shape of the average cost. To decide what price to charge, a firm needs information about demand. Isoprofit curves slope downward at points where p > mc. The firm maximizes profit at the tangency point, where the slope of the demand curve is equal to points where p < mc. the slope of the isoprofit curve. When q is low, it needs a high price to break even . Remember that the ac curve slopes down if ac > mc, and up if ac < mc.

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