ECN 202 Study Guide - Midterm Guide: Federal Open Market Committee, Demand Curve, Real Wages

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8 Jan 2019
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Chapter 7: sections 7. 1 7. 6; key concepts: Price determination by firms: demand curves vs. isoprofit lines. To decide what price to charge, a firm needs information about demand. Isoprofit curves slope downward at points where p > mc. --- isoprofit curves slope upward at points where p < mc. the firm maximizes profit at the tangency point, where the slope of the demand curve is equal to the slope of the isoprofit curve. When q is low, it needs a high price to break even. Remember that the ac curve slopes down if ac > mc, and up if ac < mc slope of isoprofit curve= profit margin/ quantity. Cost:cost per unit may fall as the firm produces more output. This happens if there is a fixed cost that doesn"t depend on the number of units it will be the same whether the firm produces one unit, or many. Ex: the cost of product design and research and development.

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