BUAD 307 Study Guide - Final Guide: Social Inequality, Individualism, Global Entry
Document Summary
Sociocultural factors and hofstede"s dimensions: understanding another country"s culture is crucial to the success of any global marketing initiative. Culture exists on 2 levels: visible artifacts (e. g behavior, symbols, ceremonies) and underlying values (thought process, beliefs). Visible artifacts are easy to recognize, but businesses often find it more difficult to understand the underlying values of a culture and appropriately adapt their marketing stratifies to them. Individualism: perceived obligation to and dependence on groups. 3: masculinity: extent to which dominant values are male oriented. 5. ranking indicates that men and women are treated equally in all aspect of society; a higher masculinity ranking suggests that men dominate in positions of power. A country that tends to have long-term orientation values long-term commitments and is willing to accept a longer time horizon for success of a new product intro. Data warehouses: large computer files that store millions and even billions of pieces of individual data.
