COMM 306 Final: COMM 306 Whole course notes
Document Summary
Innovation and disruption (three frameworks: creating: tinkering. Pushes to the new direction: disruption: new, creative, challenging the old. S curve: lifetime of s&p 500: the average lifespan of an s&p company dropped from 67 years in the 1920s to 15 years today. Forster also found that on average an s&p company is now being replaced every two weeks, and estimated that 75% of the firms will be replaced by new firms by 2027: sustaining versus disruptive technologies. Record company looks at artist as sustaining innovation. Disruptive: attacks the foundation of something that is big. But is dis(cid:396)upti(cid:448)e. wh(cid:455) did(cid:374)"t record company try to it. Once they take off/scale, they can beat the big company. Much more disruptive, changing how people consume the product. Power of pull (transformation of the digital: transition from push to pull. Push: information has been pushed at us. Ex: tv has 12 shows, pushed out to that, certain time.
