ADV 316 Study Guide - Comprehensive Final Exam Guide - Canada, Vertical Integration, Postmodernism

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20 Nov 2018
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What is American Creativity?
Richard Florida
- Everyone creative, but only some get to be in creative class (STEM, entrepreneur,
healthcare, etc everything but manual/foodservice sort), about 35% at its best. In
Manhattan, half of workforce is in creative class. In Netherlands etc, already half of
people is doing creative. How to raise our numbers? (Better salary, productivity,
equality.)
- “Creativity is the new economy.” Cycles of economic crises bring periods of innovation
and new tech directly after. 1930s was greatest tech advances of history. One real
source of wealth is creativity; what distinguishes us from animals: to have own creativity,
see in others, put in use in cities like Austin to make new ways of living. Land, labor,
capital were three great things of production: started with harnessing raw materials near
river deltas, then the Industrial Revolution led us to physical labor combined with
materials, then BRICs (Brazil, Russia, India, China) as competitors led to
deindustrialization. 60% of blue collar working class down to 20% and now only 6%
actually make things but we’re still rising economy. Information/knowledge/digital age?
More fundamental than that: shared human creativity. 1980s is when creativity age really
takes off (after 50s with new music/fashion/etc); 20 million new jobs created thanks to
application of creativity to STEM/education/health/law. 33% creative class in Canada,
40% or so in England, Singapore/Sweden/Netherlands 45%+. Changing how we work,
live, new industries. Is creative mass elitist? Yes but won’t be when we figure out that
our business model is outdated: creative power isn’t with CEO but with all the other
workers. Cities and communities are what help us fuel creative ages, true mechanism of
economic growth. Even in global age, location is as more important than ever,
concentrations/spikes now. Combining and recombining is better than the efficiency of
breaking tasks down to simplest motions; Jobs just stuck computer parts together to
make one, etc. Creative class never goes over 5% unemployment, even when blue
collar is up to like 15%. New social compact=everyone is creative. Can no longer be top-
down, or corporate-led; must be rooted in building/rebuilding cities.
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Anything in which you CREATE or in any way change things is creativity (root).
Flow is conducive to creativity: the balance between too challenging (stressful) and too easy
(not interesting).
Movie: From Nothing, Something.
Recurring themes for good ideas:
Slow hunch. Rarely eureka, takes long time to evolve/incubate, maybe even 20 years
before the idea becomes useful to you, as they form from the collision of smaller
hunches/half-ideas maybe even from someone else
(think coffee houses during Enlightenment) ie we need a further increase in
connectivity (primary engine of innovation, even if technology distracts us).
Chance favors the connected mind
so we want “proximity” and “connectivity;” even though we started out as empty
spaces great minds gathered in colleges etc. Even now we can be easily isolated
but internet offers insane amount of new connections (think transportation too)
Schools stifling creativity:
problem is that current education is out of date and designed to teach toward different
kids, different economies
world is very distracting today, but we penalize kids for being distracted and say they
have ADHD for not wanting to focus on boring lessons when there’s so much else
so we anesthetize instead of aestheticizing them ie waking them up
must change paradigm by not treating school as production line, some younger kids
work better than older ones do
divergent thinking=/=creativity. It is different way to interpret question like “how many
uses for a paperclip” and if you ask can it be made of foam? Supposed to grow as we do
but it’s the opposite, 98% down to like no ability bc only one answer in back of book
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