ADV 318J Midterm: Chapter 2 key terms
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Blogs websites frequented by individuals with common: media proliferation, consolidation, and (cid:498)multiplatform(cid:499) media. To combat the clutter and expense at on super bowl, miller. Brewing distributed thousands of inflatable miller lite chairs by game day (iv) Ii) the scope and structure of the advertising industry and promotion as a percentage of sales, the huge expenditures on adv. by large co. s is small (e. g. , pg. = 6%: structure of the advertising and promotion industry (i) structure of the industry is really the key issue. Manufactures and service firms partners (iii) (a) most prominent users of advertising and promotion, often spending billion of dollars annually (iv) Us; (2) china needs adv. /ibp help; and, (3) Full service agency typically includes an array of advertising. In-house agency often referred to as the advertising. Sales promotion agencies (iii) (a) design and then operate contests for advertisers. (b) specialize in consumer sales promotions and trade-market sales promotions (iv)
